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Basic Attention Token

Basic Attention Token: everything you need to know about BAT

Axel van den Boogaard

Axel has been immersing himself in the world of crypto and blockchain for quite some time, which he then translates into understandable articles.

Basic Attention Token facts

Abbreviation

BAT

Category

Smart contracts

Founder(s)

Brendan Eich, Brian Bondy

Blockchain

Ethereum

Protocol

Brave Browser

Launch date

May 2017

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What is Basic Attention Token?

Basic Attention Token (BAT) is a revolutionary platform designed to improve the interaction between publishers, advertisers, and web users. It leverages blockchain technology to provide transparency and security, with a key focus on protecting user privacy by not tracking or sharing data without explicit consent. 

BAT aims to enhance the effectiveness of online advertising by delivering more targeted and relevant ads to users. It also offers a reward system where users are compensated for their attention to specific ads. 

The goal of BAT is to improve the digital economy by providing a more efficient, transparent, and fair way of online advertising. Additionally, BAT is compatible with various platforms, including web browsers, mobile applications, and desktop applications, enabling broad adoption. 

How does Basic Attention Token work?

Basic Attention Token is designed to improve the digital advertising industry by offering a more efficient, transparent, and fair way of online advertising. 

The protocol integrates BAT into the Brave browser (an internet browser like Chrome, Edge, and Firefox). Users browse the web with the browser and can earn BAT tokens by viewing targeted and relevant ads. Advertisers set a budget for their ad campaign and send BAT tokens to the Brave browser publisher to execute the campaign. Users are rewarded with BAT tokens for viewing these ads. The ad budget is distributed transparently and fairly among advertisers, publishers, and users. 

BAT employs a straightforward, privacy-friendly method of tracking how users view ads without collecting personal data. 

The BAT token

The BAT token is the cryptocurrency that underpins the Brave browser economy. The token is intended to balance the interests of advertisers, publishers, and users. Users of the Brave browser are rewarded with BAT tokens for viewing targeted and relevant ads while browsing the web. 

BAT tokens can be redeemed by users, donated to publishers as support, or held as an investment. This makes BAT a significant component of the digital economy, where the token's value is tied to the attention users give to online ads. 

The Technology Behind BAT

BAT's technology is based on the Ethereum blockchain. Smart contracts ensure transparency and reliability in the issuance and distribution of tokens. The system keeps track of how many BAT tokens each user, advertiser, and publisher has and how they are distributed and exchanged. 

BAT uses its own protocol called the Brave Ledger Protocol to track interactions between the Brave browser, advertisers, and users. The protocol monitors how users view ads and how many BAT tokens they earn. The ad budget is then distributed transparently and fairly among advertisers, publishers, and users. 

BAT is decentralized and uses cryptographic encryption to protect user privacy. User personal data is neither shared nor stored, and the system employs anonymous identities to track how users view ads without collecting personal data.

The Basic Attention Token ecosystem

The Basic Attention Token ecosystem is an open-source project aimed at improving the digital advertising industry. It includes the Brave browser, the BAT token, and the BAT platform. These are compatible with various platforms, including web browsers, mobile applications, and desktop applications, making their programs widely applicable. 

The BAT ecosystem includes the following components: 

  • Browser Integration: BAT is integrated into the Brave browser, allowing users to use the Brave browser to browse the web and earn BAT tokens simultaneously. 
  • Ad Budgets: Advertisers set a budget for their ad campaign and send BAT tokens to the Brave browser publisher to execute the campaign. 
  • User Rewards: Users are rewarded with BAT tokens for viewing targeted and relevant ads while browsing the web. 
  • Ad Budget Distribution: BAT transparently and fairly distributes the ad budget among advertisers, publishers, and users. 
  • Ad Tracking: BAT tracks how users view ads in a simple, privacy-friendly manner without collecting personal data. 

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Benefits of Basic Attention Token

Basic Attention Token offers numerous advantages. Why do investors choose BAT? 

  • Low advertising costs 
  • Improved user experience without intrusive ads 
  • High level of privacy 
  • More direct revenue for content creators 
  • Highly efficient system 

Drawbacks of Basic Attention Token

Basic Attention Token is innovative but also has its disadvantages. What should investors in BAT be aware of? 

  • Relatively volatile price 
  • Relatively high transaction fees 
  • Limited adoption as a means of payment 
  • Not available on all cryptocurrency exchanges 
  • Value is influenced by Ethereum's performance 

Who is the founder of Basic Attention Token?

The founders of Basic Attention Token (BAT) are Brendan Eich (co-founder of Firefox, among others) and Brian Bondy. They are two pioneering leaders in the world of digital advertising who came together to create a blockchain-based platform that will disrupt the digital advertising industry. 

The founders of BAT believe that their platform can create a fairer and more just system of digital advertising that benefits both advertisers and users.

Price forecasts

In 2026 experts expect a minimal price of €0.7500 and a minimal price of €2.49 in 2031.

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