Doodles: everything you need to know about DOOD

What is Doodles?

Doodles began in 2021 as a collection of 10,000 colorful NFTs on Ethereum. The playful, hand-drawn figures quickly appeared everywhere as profile pictures on social media. What began as an NFT drop rapidly grew into one of the better-known names in the NFT world.

But Doodles wanted to be more than just a collectible. The project continued to build a broader brand around the characters. Think customizable digital avatars, new releases, and collaborations with major brands. The goal: to develop Doodles into a broader digital brand, with room for new applications, collaborations, and community engagement.

How does Doodles work?

The original Doodles NFT collection is on Ethereum. Anyone who owns such an NFT has a unique digital character. Some activities or drops are specifically aimed at holders of this original collection.

Later, Doodles introduced a second layer: a system where you can customize avatars with clothing and accessories. Instead of a single fixed NFT with fixed properties, you can expand or change your character there with digital items.

In 2025, the DOOD token was added. This token is separate from the NFT itself but is intended to support activities within the Doodles ecosystem. Think of participating in certain features or incentivizing community engagement.

The DOOD token

DOOD is the token of the Doodles ecosystem and was launched in May 2025 on Solana.

The total supply is 10 billion tokens. A large portion of the tokens is reserved for the community and the ecosystem, including an allocation to existing NFT holders.

DOOD is intended as an ecosystem token. It can be used within parts of the Doodles platform and plays a role in community activity and incentives.

The technology behind Doodles

Technically, Doodles is set up somewhat differently from many other NFT projects. The original Doodles collection consists of NFTs on Ethereum. That’s where the ownership of the famous 10,000 characters is established on the blockchain.

The associated DOOD token has just been launched on Solana. This network is known for fast and relatively inexpensive transactions. This is useful because the token is mainly used for smaller actions within the ecosystem, such as rewards or digital purchases.

By choosing this, Doodles operates on multiple blockchains simultaneously. The NFTs reside on Ethereum, while the token runs on Solana. This provides technical flexibility, but also means that users sometimes have to deal with different networks and wallets.

The Doodles ecosystem

The Doodles ecosystem consists of:

• The original NFT collection on Ethereum
• Customizable avatars and digital wearables
• DOOD as ecosystem token
• Community initiatives and collaborations

Not every user makes use of all components. Some view Doodles primarily as a collectible, others actively participate in platform expansions.

Benefits of Doodles

• Well-known and recognizable NFT collection
• Active community
• Expansion to a broader digital brand

Disadvantages of Doodles

• The ecosystem uses multiple blockchains (Ethereum and Solana), which can mean extra steps for some users.
• The role of DOOD is tied to the further rollout of the ecosystem
• Strongly dependent on community interest and brand value

Who are the founders of Doodles?

Doodles was founded by Scott Martin, Evan Keast and Jordan Castro. Martin is responsible for the distinctive illustration style, while Keast and Castro were involved in the development and expansion of the project.